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This page is only a references and resources collection. To see the actual guide to making money with your web site, CLICK HERE.
I've tried to list newer links nearer the top, and older ones near the bottom. However, as this reorganization only began 3-28-07, that description will fit least well on that date, but become more accurate over time.
Note certain portions of this list were culled from more refined research compilations, and others from very raw bookmarks/favorites collections by the author. So some links may be represented by (unmarked) quotes from the page pointed to, or the author's own casual typed-in perspectives on the page.
The formatting for the links below is minimal; I've introduced breaks primarily to make skimming more productive. I hope to make it all more presentable at a later date.
"...2.7% of Amazon's titles produce a whopping 75% of its revenues..."
"it is difficult for content providers to profit from the 'tail.' "
-- It May Be a Long Time Before the Long Tail Is Wagging the Web By LEE GOMES ; July 26, 2006; Page B1
--
Why Advertising Doesn't Work on the Web Jakob Nielsen's Alertbox for September 1, 1997; useit.com
'vast majority of revenue goes to only a small number of Web sites'
Hungry Media Companies Find a Meager Menu of Web Sites to Buy - New York Times
it needs to have at least a million unique visitors a month
to be considered a major takeover candidate, it needs to have five million unique visitors
Speed up your Traffic for Fast Money
Online Advertising 101
[Apparently this explains the business model of rumor rags and gossip columnists, as well as propagandistic news organizations and plain old yellow journalism. It also implies that internet search engines have a good shot at making money regardless of their accuracy or success in providing reliable results to users.]
-- 3) Name-dropping and self-promotion pay off
M. Rosvall and K. Sneppen
Physical Review Letters (print issue: 24 October 2003); Physics tip sheet #38 - November 3, 2003; 3-Nov-2003; eurekalert.org; Contact: David Harris
harris@aps.org
301-209-3238
American Physical Society; citing "http://link.aps.org/abstract/PRL/v91/e178701"
Scienceblog.com offered a backup copy of this release at last check (around 8-8-05).
-- Gossip creates friendships, it does not break them; 18-May-2006; Contact: Jill Yablonski
JournalNews@bos.blackwellpublishing.net
781-388-8448
Blackwell Publishing Ltd.
James Frey achieved fame and fortune with a supposedly true story of his personal struggles and criminal past (in the book A Million Little Pieces)-- which turned out to be overwhelmingly UN-true. But virtually nobody cared, and his success shows no sign of being significantly dminished by it. Even Oprah Winfrey said it doesn't matter.
A film version is in the works.
-- What Is the Value of Truth? By DAN MITCHELL; January 14, 2006
1-27-06 UPDATE TO THE ABOVE REFERENCE: After a considerable uproar in the media over it, Oprah changed her mind and deplored the actions of the writer. But so far as I can tell the author's still rolling in dough and Hollywood deals from it all. Maybe even sold more books due to the ruckus itself. But the uproar did pull one or two feathers from his hat.
-- Frey's book deal nixed after scandal - Yahoo! News
-- Despite the controversy Frey's sales remain strong
END UPDATE.
-- Emotional, not factual, ads win skeptical consumers, study shows; uwnews.org; Aug. 15, 2005; CONTACT: Nancy Gardner; nancylou@u.washington.edu; 206-543-2580
Just approximately "500 adults" in all of America actually earn a living exclusively through fiction writing.
-- Writing Well Installment One; Dan Simmons - Author's Official Web Site; January 2006
-- Literary Novels Going Straight to Paperback - New York Times
there is no harder sell in the world of books these days than literary fiction
For paperbacks, authors generally earn only 7.5 percent of the cover price as a royalty
-- Long Tail Money Goes To Aggregators & "Filterers" by Spencer Critchley; May 12, 2006
-- Many users who hope to make a lot of money creating content will probably be disappointed
Our Columnist Creates Web 'Original Content' But Is in for a Surprise
Search Engines Breed Worthless 'Original Content'
Blogs to Riches - The Haves and Have-Nots of the Blogging Boom -- New York Magazine
if you talk to many of today's bloggers, they'll complain that the game seems fixed
There is enormous inequity in the system
The language of business is...a language of separation, of secrecy, of hierarchy
Secrecy is a key aspect of corporate media control. It is a secrecy protected by walls of silence
Some online commercial success requirements, circa the early 21st century:
The average small company (fewer than ten workers) could expect to spend between $35,000 and $150,000 on their site.
In 2000, the cost of gaining visibility online ranged from $300,000 to $one million. To effectively compete with the big companies, $one million to $5 million. To become a true star online, $5 million to $20 million and up.
-- Internet and Website Myths vs Realities by Judith Kallos; 6-17-06
Below are some notable examples of site pages asking for donations, from the most regular of folks to outright celebrities like book authors and others. Examinations of these sites may help you devise your own 'tip jar' strategy:
DONATIONS, for Unknown News
The www.AndrewSullivan.com site reportedly brings in $6000 a month on average, and recently (late 2002/early 2003) brought in $80,000 in perhaps only a week during a high profile appeal for revenues. As far as I can tell from browsing the site, its primary owner/operator is a book author who happens to be an openly gay but politically conservative writer. This web log has become one of the very top on the web in terms of total traffic circa early 2003. Sullivan may have helped contribute to the recent demotion of Senator Trent Lott with his writings.
In late 1999 ZDNet and other corporations began sponsoring shareware-like projects in ways which might offer more certain rewards for shareware creators.
Typically this new genre of shareware was free to use, with the caveat that users had to view onscreen ads as they did so. The programs also included an embedded net client which could update the ads in the background on occasion, when the user is online.
Companies like Conducent Technologies, Aureate Media, and NetJumper.com were among those facilitating the new shareware paradigm.
-- "Advertising Comes to Software"
by Leander Kahney, 29.Jul.99, Wired Digital Inc.
Refer-It.com Your Directory Of Internet Associate, Referral & Affiliate Programs.
-- CafePress.com Sell Online
-- Managing Traffic Spikes By Kevin Savetz; New Architect; November 2002
Other possibly helpful links include Engineering Incoming Traffic [Nov. 28, 2002]
-- Managing Traffic Spikes By Kevin Savetz; New Architect; November 2002
Miscellaneous links regarding dealing with traffic spikes:
'some ideas for slashdot victims'
RackShack.net is touted as one of the ultimate solutions to bandwidth spikes-- massive, massive bandwidth capacity (read: costly). If your site ever becomes a tremendous success you might move your domain to a provider like this to put your bandwidth problems behind you.
Selling Photos Online | Digital Photography News, Reviews, Tips & Tutorials
MAKING MONEY WITH WEB SITE INFO
10 Ways to Make Money From Your Website or Blog
Books are overpriced (check out this ultra-short run book printer)
A Review of Adsense Alternatives
How to write a press release (AND get it published!)
In Web Era, Big Money Can't Buy an Exclusive - New York Times
Product Placement Deals Make Leap From Film to Books - New York Times
My eight best negotiation tips - Paul's tips
Police raid doubles Pirate Bay's popularity
Interesting Chart Every Release Kills 50% Of Software Businesses
Online Advertising Revenue Buys Me A Chai Latte
Basic Negotiating for Fun and Profit by Steve Pavlina
E-Commerce on a Budget
Hiding in Plain Sight, Google Seeks an Expansion of Power - New York Times
In March 2001, when the company was serving about 70 million Web pages daily
Google now has more than 450,000 servers spread over at least 25 locations around the world
every millisecond longer it takes to give users their results leads to lower satisfaction
How to Haggle Like a Pro
Generating AdSense Revenue From Low Traffic Site (pt3)
Online threats outpacing law crackdowns | CNET News.com
Step-by-Step How to Get BILLIONS of Pages Indexed by Google
Internet and Website Myths vs Realities on Tech Pedia
Top 10 Web Developer Libraries - Cameron Olthuis
eBay Pulse: trends, hot picks, cool stuff and popular searches on eBay.com
How Billions of Bogus Pages Undermine Search Engines, Advertisers and The Web
90% of Users Don't Use 95% of Google's Products
Consumers don't pardon the intrusion of advertisements
How I started A Dating Empire
Articleteller - The Free Article Directory
Incredible list of (potential) 'Pirates' tie-in merchandise
sniping is the best way to win an auction
The Riches in Niches: The Trend Desk - Yahoo! Finance
The Riches in Niches
The Long Tail The decline of hit albums, in context
Why you can't earn $1,000,000 selling your software
P&G has enlisted a stealth army of 600,000 moms who chat up its products
I Sold It Through The Grapevine
5 Top Secret Tricks being used to create Online Sales
The #1 Dumbest AdSense Mistake or How NOT to Earn $10,000 Month
list of the most PROFITABLE, not the most expensive AdSense keywords
How to Get 53% More Readers for Every Blog Post You Write | Copyblogger
the number of weeks a book stays on the bestseller list has fallen to one-seventh of the average 40 years ago
In the 1960s, fewer than three novels reached No. 1 in an average year; last year, 23 did
Life Expectancy of Bestselling Books - Lulu.com
The future of publishing, he continues, belongs to niche-busters
Life-Expectancy of Bestsellers Plummets, Finds Study
Life-Expectancy of Bestsellers Plummets, Finds Study
How To Use Your Weaknesses To Sell More
First audio-only novel tells new story for authors
How to get traffic for your blog
The Impotence of (Most) Information
Why I don't have comments
Digital Publishing Is Scrambling the Industry's Rules - New York Times
royalties, which are conventionally earned at the rate of 15 percent of the cover price of each copy sold
Digital Publishing Is Scrambling the Industry's Rules - New York Times
Getting the Drop on Domain-Name Abuse
Million Dollar Homepage Kid Outfoxes Blackmailers
Your Money or Your Site
It was the largest we’d ever seen...They unleashed everything they had
"Because of the drastic differences in popularity between sites, only the top 0.01% of websites can generate sufficient revenues from advertising: in the larger picture, advertising is almost irrelevant for the success of the Web."
'90 percent of Web shopping through four search sites'
More Traffic in 24 Hours Part 1
More Traffic in 24 Hours Part 2
Custom error pages - keeping and increasing your web site traffic!
The HTTP Error 404 Antidote
web site Stickiness
Sticky, Viral Website
Hits, Unique Visitors and Page Views - Studying Web Site Traffic.
Winners don't take all: Characterizing the competition for links on the web
Increasing Returns for Websites (Alertbox April 15, 1997)
Does Your Product Have Buzz Tap into an Online Newsgroup
Make Your Web Site Sticky
ZDNet Story Need to get noticed Here's how to make your Web site sticky
Good Keywords Find the best keywords for your website
How to Get Free Media Publicity
23 Ways to Promote Your Site
Top 15 META Tag Tricks
Robots META tag
The Web Marketing Checklist 29 Ways to Promote Your Site
Stephen's Web ~ Referrer System
Backlinking on your own site
Peak flow attracting readers by sending them away
'get more readers'
6 Ways Others Can Promote Your Business
How to Generate Publicity
Writing for a Global Audience - Viral Marketing
Advanced Online Advertising
Internet advertising It’s high time for e-mail marketers to shape up, or else...
MarketingSherpa.com Practical News & Case Studies on Internet Advertising, Marketing & PR
How I Make Over $300-day Advertising with Pay-Per-Click
Paid Advertising
Two Pay-Per-Click (PPC) Strategies for Overture.com
Overture Changes and Google AdWords Select
How to Promote Your Website by Writing Free Articles
Free Articles to Promote Your Site, Web Marketing Today #118, 11-5-02-H2
Eight ways to do keyword research for AdSense pages
7Search.com - Top Paying 100 Keywords
7Search.com - Keyword Suggestion Tool
Overture - Advertiser Center
Overture keyword lookup tool - Overture bid amounts - Keyword Suggestion
Overture Keyword Bid Amounts Lookup Tool
How to Get Your Webpages Ready for Indexing Have Pity on Poor Googley-Eyes
'For all its success, Yahoo still has persuaded only 1 percent of its users to pay for its services'
"For an individual trying to be the center of attention, success comes from sharing the information one has about the position and connections of others, even if that information is incorrect. Surprisingly, having correct information barely improved an individual's status at all."
"...the real money in Long Tail businesses goes to the companies that aggregate and/or filter content- and not to the content creators."
--
Silence, Secrecy and Book Reviews
Multiple Streams of Revenue for Your Website
"The Big Guys spend on average of $750,000 to get their online sites running."
Leave the tin cup at home and try `cyberbegging'
Web panhandler pays off $20,000 debt - Nov. 11, 2002
Hey Buddy, Can You Spare a Dime Online
Voluntary sector 'needs to adopt entrepreneurial spirit'
Philanthropy meets technology in global Stanford program
What Makes Us Tip More or Less
Results of Mac ezine's experiment w-voluntary micropayments
Cyber-panhandling Web sites beg for money for debt, divorce fees and more
Hey Buddy, PayPal Me a Quarter
Blogging for Dollars
It Takes a Village to Save a Site
Surfing The Apocalypse donation plea
WHOLE EARTH Make a Donation Online
The Infinite Matrix Donor Rewards
The Infinite Matrix Donor Rewards How to Pledge
The Infinite Matrix Fundraising Festival How It Works
andrewsullivan.com
AndrewSullivan.com - Donations
www.AndrewSullivan.com - Letters
Lott tripped by bloggers
THE INTERNET'S FIRST SCALP By JOHN PODHORETZ
-- Tipping by Peter Martin, found on or about 10-8-02, citing this item at ABC.net in Australia.
Review PayPal
Guide - choosing the best shopping carts solutions for your ecommerce web site - software reviews - articles - tutorials
Guide to Merchant accounts, payment gateways and credit card processors
SponsorDirectory.com - Affiliate Program Directory and Marketing Resources Guide
Create Additional Revenue Streams with Affiliate Programs
Affiliate Commission Hijacking Alert
stats on affiliate profits
Flexibility Can Counter Big Names, Discounts
Branding and Promoting
Word-of-Mouth The World's Best-Known Marketing Secret
How to Be a Leader in Your Field
To Market Your Practice publish and lecture
Cult Brands Lessons Learned At Apple, ESPN, and PepsiCo
A Matter of Trust What Users Want From Web Sites
How Do People Evaluate a Web Site's Credibility
Consumer WebWatch Building Trust on the Web Through Web Credibility and Consumer Protection
Mona Lisa Your Branding
Preventing Site Duplication -- Doctor Ebiz, 11-28-01
How to make money from banner advertising on your web site
Salon Watch ad, read articles for free
Web View an ad, get something free - Dec. 1, 2002
eCommerceBase - Selling Advertising
Selling Ad Space and the Digital Divide
Low CPM Rates Sow Discontent Among Publishers, Ad Networks
Blogad classifieds the flexible ad platform for independent publishers, weblogs and ezines.
Ads in Blogspace II
Top 16 Mistakes You Probably Made When You Chose Your List Host or Email Broadcast Service
Complete Guide To Hosting part 1
Complete Guide To Hosting - Part 2
WebHostingTalk Forums
Avoiding Web-Site Traps
The best personal and ecommerce web site hosting service company - our review of ThinkHost
Web Site Hosting Guide 1 - Host reviews and strategies for finding the best Internet company solutions
Email Newsletters Pick Up Where Websites Leave Off
Generating List Revenue (Or WebSite Revenue)
List building with Speed and Profit
Free Pint Advertising - Ratecard
Free Pint Advertising - Steps to Ordering
Free Pint Advertising Order Form
Free Pint Advertising - Creating your newsletter advert
Free Pint Advertising - Creating your banner advert
Free Pint Newsletter Archive
EmailSherpa.com email marketers & newsletter publishers
How to Get Customer Data AND Newsletter Subscriptions
How to Develop an E-Mail Newsletter
Newsletter Mailing List Programs
Majordomo Newsletters for the Novice
List Builder - Microsoft bCentral
E-ZineZ - The Handbook of Ezine Publishing
Handbook of Ezine Publishing
An Ezine Template
Content Development
Ezine Distribution
Email List Hosting Services by SparkLIST
ListChannel.com - The Easy Way to Manage, Subscribe and Publish By Email
Topica Learn More. Surf Less.
Welcome to Coollist - The Free Mailing List
Newsletters - Newsletter Directory Covering Every Topic and Specializing in Investment News.
How to Find Advertisers for Your E-Zine and Website
Welcome to optinpro.com home of Opt-In Pro Email Marketing Software
EmailFactory.com
High-Performance Email List Hosting with SparkLIST
MindShare Design - High performance E-mail list management and email delivery service.
E-Mail Marketing to Your House List
E-Mail Marketing Resources
Should You Work with a List Broker or a List Manager
Review Topica Email Publisher
Why I'm Moving to Double Opt-in Subscriptions
Introduction to E-Mail List Handling (Listserver) Software
Using Listservers to Drive E-Mail Discussions
Make Changes in Your Subscription
Comparison Chart of Popular Small Business Desktop E-Mail List Handling Programs (Listservers)
MEDIA KIT - Advertising on WilsonWeb.com
2-Line Ads in Our E-Mail Newsletters
2-Line Ad Inquiry
E-Mail Newsletter Advertising Rate Card - Wilson Internet Services
Web Marketing Survey - Wilson Internet Services
Banner Advertising Rate Card - Wilson Internet Services
Email hosting - email services - email hosting services - email service providers
Email Publishing Digest - Resources Community Building Discussion Tools
'11.7% of e-mails never reach the recipient'
Create The Perfect Newsletter
Mailing List Servers
Majordomo
Free E-mail and Web Newsletter - Web Marketing Today
Free Listserver ASP Comparison Yahoo! Groups and Topica Exchange
For Bulk E-Mailer, Pestering Millions Offers Path to Profit
HTML eMail Troubleshooter
PromotionBase - eMail Marketing
The Complete Guide to E-Zine Publishing
Stop Spam Filters Trashing Your Newsletter
Ezine Publishing - The 7 Most Common Mistakes
HTML Email - Rich Media the Right Way
Marketing via E-Mail Newsletters and Mailing Lists
Subscriptions
List-Universe.com, The Email List Publisher Resource Network
The Mailing List Gurus Page
Best mailing lists on the Net
Top Seven Email Marketing Tests You Should Conduct in 2003
Create a Content Feed
Fast Track to Unique Content
RSS Readers (RSS Info)
Ezine Articles for your ezine or web site
Writing Grabber E-Mail Subject Lines and Headlines
10 Top Sources Where You Can Submit Free Articles and Find Free Content
-- Your Logo Here - With CaféPress, now anyone can have personalized swag
The Case for Micropayments (Alertbox Jan. 1998)
A Viable System for Micropayments
Slashdot A Viable System for Micropayments
Micropayment's big potential
Micropayments and Micropayment Systems for Microtransactions PEPPERCOIN
-- '250,000 page requests during one day'
Creating a Great Web Site on the Cheap
ZDNet Story Wanna build Web pages--for cheap Here's how
How to Make Money from Your Web Site - How to Get Started
Contracts of Employment - What They Mean to You
Step-By-Step Guide to a Signed Contract
Getting Paid on the Web
'web development price rates'
Making Money From A Content Site (2nd link if first doesn't work)
Selling on the Yahoo Store
Deliver Products and Services Efficiently Starting an E-Business on a Shoestring
My Site Design Checklist
E-Commerce Starter Kit
Web Business Model Information Delivery
Web resources that every budding entrepreneur should consult before taking the plunge
Almost Free E-commerce
Smart Marketing Tactics for budding consultants
Free web tools for community building http--stlouis.missouri.org
How the Web's Most Beloved Humor Site Stays Profitable
How the Porn Sites Do It